Only one hour? Yes, in just this much time you can build a foundation that puts your business ahead of the competition. You might be thinking—if I hand out flyers, put up a big sign, or run loads of ads, customers will come rushing in, wallets in hand, ready to spend. Yet, what if you put in all that effort and nothing happens?
This might make you want to give up. So, before you throw in the towel, take a deep breath, and read this.
First off, I need to mention that this isn't a guide on ‘How to position your business on social media’ or ‘How to rank higher on Google.’ What I'm sharing here are principles that will help you showcase your business—not just on social media or Google, but on any platform you use to engage with your audience.
Now that you know this isn’t a step-by-step guide on the latest digital trends, let's focus on what you can control: positioning your restaurant, coffee shop, or bar in a way that attracts your ideal customers.
Implement This 15-Minute Plan Now to Boost Your Restaurant's Customer Base
You probably don’t want to invest time in something unless it pays off, so here’s how to quickly stand out amid the internet noise.
First, ignore most of the advice you see from every new internet marketer out there (and yes, that includes me). Dismiss me if this blog doesn’t help, and only come back if you find it useful.
Second, don’t just jump into any marketing activity without a plan. That’s like throwing your money away. It might seem simple in the digital age to just 'do something' and expect instant results, but it's not. There are millions of businesses out there with bigger budgets and better strategies.
So, should you start giving out flyers? Not without a plan.
Third, start your 15-minute marketing plan:
- Define a goal you want to achieve within the next two weeks.
- Write down the steps you’ll take to reach this goal, including dates and specifics.
For example:
- Goal: Attract 200 new guests.
- Metrics: Monitor how many people ask for directions to your place on Google and the number of calls your business receives.
Actions:
- Spend $300 on Google Ads over two weeks.
- Run a separate Facebook ad offering a significant discount to the first 200 callers.
Use this simple framework for all your marketing efforts. Don’t start running ads without a clear goal or specific metrics to measure their success.
Here’s How You Can Position Your Restaurant as Miami’s #1
Are you the first to sell burgers in America? Probably not. But are you the first to sell burgers on Miami’s Coral Way—served with plantains instead of fries, in a style Cubans call a 'Disco'? Maybe you are.
Maybe you’re the first to offer 'Disco Cuban Burgers' in Coral Gables. That’s how you become #1.
See how quickly you can claim the top spot? It’s about finding your unique twist and running with it. However, there’s more to it than just being first. Think about what makes your business special. Got it? Now write it down, take a picture, and email it to marketing@revactmedia.com. I'll get back to you with personalized advice and steps to bring your ideas to life.
Make Your Restaurant the Place Everyone Wants to Visit
How can you stand out when no one knows you yet? It starts with how you communicate what you do best.
Before you spend money on ads, take a moment to write down what your business does better than anyone else. What makes you stand out?
For example:
A Miami Italian restaurant might let diners pick their own pasta shapes, sauces, and ingredients. Maybe that’s too niche, but what do you excel at? Is it a unique dish? Exceptional service? Figure it out and use it to define your restaurant.
Feel ready to tackle this on your own? Grab a pen and start listing your strengths. Then, draft your Unique Selling Proposition (USP) to explain to potential customers why they should choose you. This way, once they discover you, they won’t have any reason to go anywhere else.
You’re not sure what your customers want? Keep reading Miami's Content Marketing Blog to learn more about effectively marketing your business through content—not just visuals, but through your message, which is what will ultimately convince people to visit what will soon be the #1 restaurant in Miami.
Conclusion
If you’re just starting out, remember to follow the steps listed on the blog, or reach out to us for guidance by clicking here — Contact Us. For detailed strategies on using email marketing to increase sales and visits to your restaurant, bar, or coffee shop, check out Email Your Way to Sales — 5 Steps for Miami Restaurants.
Remember, your customers are looking for something unique and memorable. Don't miss the opportunity to connect with them in a meaningful way that turns strangers into regulars.
